AMD Product Management and Marketing praised Apple M1 chip, single-threaded performance is comparable to Zen 3 architecture products
Apple’s first self-developed chip, the M1 chip, has become the center of the industry’s topic. Its design ideas have been appreciated by many people, and its performance has exceeded many people’s expectations. It can be said to be quite successful. Recently, David McAfee, AMD’s vice president of product management and marketing, praised the M1 chip in an interview with The Indian Express.
In the interview, David McAfee admitted that Apple has adopted a different design method to design the M1 chip, which makes the M1 chip bring strong single-threaded performance on the desktop platform, and the speed is so fast that it can be compared with the CPU based on the Zen 3 architecture. Apple’s greatest contribution is to bring longer battery life and power efficiency to the ecosystem, bringing the concept and design methods of smartphones into the PC field. David McAfee said that compared with Apple’s approach, AMD’s future plans are extremely competitive. Although Apple introduced the M1 chip, AMD’s work will still maintain its competitive advantage with Apple, and Apple’s approach will not change AMD’s strategy.
In addition to Apple, David McAfee also mentioned the old rival Intel. David McAfee believes that AMD is currently in a leading position in performance, energy efficiency, and manufacturing technology, regardless of what Intel takes, AMD can still execute according to its own plan and is always in a strong competitive position. Regarding the supply shortage faced by the industry at this stage, David McAfee said that AMD is doing “everything possible” to alleviate it and make a “significant investment” in the supply chain.
David McAfee believes that the ultimate goal of both AMD and Apple is to create a high-quality computing experience, but both parties will adopt different strategies to achieve this goal. AMD will work closely with partners such as Microsoft, Google, and OEMs to develop suitable solutions to achieve the highest performance.
