7 reasons why should you use SMS marketing in 2022

by ddos · Published · Updated

Nowadays, marketers have a big arsenal of tools to reach and interact with the audience. SMS marketing, while being popular for a long time already, still saves its positions and brings decent results to the companies that decided to implement it.

Why is SMS marketing in 2022 still relevant? What benefits can you gain using it and how to get the most results? Let’s contemplate these questions in this article.

What is bulk SMS marketing?

Bulk SMS marketing means the practice of distributing a big number of SMS messages to mobile phones. Usually, it is done through SMS marketing platforms that allow the launching of SMS marketing campaigns in bulk with custom settings, which significantly improves the efficiency of the process.

Why should you consider SMS marketing in 2022?

So, why use bulk SMS now? Why in the era of social media and email newsletters should you invest in text messaging marketing? In fact, it’s quite simple: SMS messages are still the quickest and simplest communication channel with users.

Minimalism and spread are the main benefits of SMS marketing. Companies have a limited amount of symbols they can use to reach out to the user, so it is usually a concentrated, short message with a clear call to action.

At the same time, you might be sure that your message will be delivered and read. It is hard to find a person who doesn’t own a mobile phone and number now, and for some countries, it might be the only channel to reach big audiences.

Short stats on SMS marketing

Still, have doubts about the pros of SMS marketing? Here are some statistics to persuade you of its efficiency and viability for businesses in various industries.

  • Youth (18-34 years old) prefer to receive notifications from businesses in the form of text (source).
  • It takes only three minutes for 95 percent of messages to be read (source).
  • 62% of business owners and marketers consider fast delivery as the biggest advantage of texting (source).
  • 70% of users admit that SMS is a great way to get their attention (source).

7 important benefits of SMS marketing for your business

Cost-efficiency

SMS marketing is one of the most cost-efficient tools in marketing. You need to cover expenses for the different SMS software pieces you use, the efforts of the manager who will be in charge of this channel, and that’s all!

Fast Delivery

The delay between launching the campaign and the moment the user will receive it on their phone is usually only dozens of seconds. Such speed makes the SMS channel perfect for flash sales, and situational promotions.

Wide Reach

As we mentioned, the majority of the world’s population owns a phone. Everyone also is acquainted with SMS, considering it is one of the basic functions. Hence, wide demographics might be reached.

Opt-ins and opt-outs

A lot of countries demand that marketers will give recipients the opportunity to opt in and opt out of any SMS campaign. Though it adds a few steps to your SMS strategy, it also plays into your hand, as you will work with the audience interested in your content and offers.

Flexibility

Within the limited amount of characters, marketers have full freedom of how to utilize this channel. It might be special offers, discounts, reminders, polls, etc.

Customization

Due to the capacities of modern SMS software, you may leverage the customer data to create custom campaigns and appeal to the person directly, instead of sending a general message.

Enhanced Customer Engagement

SMS is short, clear, and quick, and hence, they are easy to understand and react to. It is possible to get quality leads and build long-term relationships with clients through this channel.

Test your SMS delivery before scaling SMS campaigns with Testelium

To get even better results while sending mass SMS, you should take care of the technical aspects of SMS delivery. Check the SMS routes you use, eliminate those that have poor performance and cooperate only with reliable providers.

Testelium platform enables efficient and simple SMS testing, as well as fake DLR detection. Implement Testelium and ensure high delivery rates for every campaign you send.