3 Tips To Help You Sell Your New Tech Idea To Investors

In the tech industry, being able to get people to see the value in your new idea and want to invest money in you can be the difference between having your product come to market and just sitting on a good idea until someone else figures out the same thing you did. So to make sure that you get there first, you’ve got to know how to sell yourself and your idea while also learning how to overcome rejection.

To help you see how this can best be done, here are three tips to help you sell your new tech idea to investors. 

Start By Finding The Right Investors

The first trick in being able to get people to want to listen to your pitch is to find the right people to pitch your idea to in the first place.

Just because someone or their investment firm is in the tech industry doesn’t mean that they are necessarily going to automatically be interested in what you have to say. To get to this point, you’ll want to find people that you know have already been interested in work like yours in the past. While you don’t want to ask someone to invest in you if you’ll be a competitor to a company that they are already working with, if you can find people who might have a gap in their investment portfolio that you could fill, this could be a great place to start with finding the right investors. 

Pose Yourself As The Best Solution Out There

When you find someone who is open to hearing your pitch, a big part of your pitch should include positioning yourself and your new tech as the best solution out there. But in order to do this, you’ll have to really get to know the problems of the type of people that you’ll target with your new tech.

The better that you’re able to understand your target market and cater your new tech to solving whatever problems they might be having with the current tech they’re using, the more likely it will be that someone will want to invest in what you’re offering and help you get to the next level. 

Make Your Presentation Visually Appealing

In addition to being able to see yourself and your idea well during your pitch, you should also seek to appeal to potential investors visually as well. 

For most presentations, you’ll have a deck that you go through with potential investors. And while you’re going to have to be sharing some information that people might deem as a little boring, if you can find ways to convey this information in a fun and exciting way, you might have a better chance of selling yourself and your ideas. 

If you have an idea for some new tech that you’d like some investment help with, consider using the tips mentioned above to help you sell your idea and get the funding you need.