2023Q2 global PC shipments continue to decline
The reputable statistical firm IDC has disseminated the latest quarter’s data on PC tracking, revealing a continued downward trajectory for PC shipments in the second quarter of 2023, plummeting to a total of 61.6 million units, marking a year-over-year decrease of 13.4%. This trend signifies the sixth consecutive quarter of contraction. IDC attributes this principally to the languid demand from consumers and the commercial sector, reductions in IT budgets, and a macroeconomic environment in decline, all of which contributed to the slump in PC shipments for the quarter. However, the overall performance has surpassed prior expectations.
With the market’s demand generally flagging, inventory levels have been persistently exceeding the norm, which has surpassed initial projections, incorporating both finished systems and supply chain components. Virtually all personal computer manufacturers have been met with challenges, with the majority experiencing a double-digit slump. However, HP and Apple have demonstrated commendable resilience, with the former witnessing a minimal decline of 0.8%, bringing its inventory close to standard levels, and the latter seeing a counter-trend growth of 10.3%.
Lenovo remains firmly ensconced at the top, with shipments amounting to 14.2 million units, a year-over-year reduction of 18.4%, securing a market share of 23.1%. HP holds the runner-up position, with shipments of 13.4 million units, a year-over-year decrease of 0.8%, accounting for a market share of 21.8%. Dell occupies third place, with shipments of 10.3 million units, marking a year-over-year decrease of 22% and a market share of 16.8%. Apple finds itself in fourth place, with shipments of 5.3 million units, an increase of 10.3% year-over-year, commanding a market share of 8.6%. Acer supersedes Asus for the fifth spot, with shipments of 4 million units, a year-over-year decrease of 19.2%, holding a market share of 6.4%.
An IDC representative conveyed that the augmenting inventories of channels and components have once again impeded the market. Although these issues are being resolved gradually, many component suppliers are still persistently lowering their prices in an effort to deplete their inventories. Given the reduced market demand, PC manufacturers and channels maintain a conservative approach towards new products. The past five years have seen enormous fluctuations in supply and demand within the PC industry, presenting a formidable challenge for the supply side.
