Pro Popularity Soars: iPhone 15 Pro Models Drive Production

On September 13, 2023, Apple unveiled the iPhone 15 series at its autumn product launch, introducing four models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. This lineup continues the previous generation’s structure, featuring two models each with 6.1-inch and 6.7-inch displays.

As reported by Notebookcheck, based on relevant statistical data, by the end of October, approximately 70 million panels had been supplied to the iPhone 15 series by display manufacturers. This figure marks a 16% increase over the iPhone 14 series in the same period and a 21% increase over the iPhone 13 series. Apple has strategically focused more on the two high-end models in the new generation, reaping notable success.

Data indicates that the shipment ratio of the two Pro models exceeds that of the previous two generations. The iPhone 15 Pro and iPhone 15 Pro Max accounted for 64% of the total shipments of the iPhone 15 series, compared to 54% for their predecessors. Last month, the shipment ratio of the iPhone 15 Pro and iPhone 15 Pro Max rose to 71%, boosting the average selling price of the iPhone 15 series by about 5% over the previous iPhone 14 series. Apple’s financial report for the fourth quarter of the fiscal year 2023 revealed that iPhone revenue increased from $42.626 billion in the same period last fiscal year to $43.805 billion, a year-over-year growth of 3%.

Furthermore, Samsung supplied 74% of the panels for the iPhone 15 series in October, followed by LG with 25%, and BOE accounted for the remaining 1%, used for the iPhone 15. Despite challenging macroeconomic conditions, the iPhone 15 series has achieved remarkable success, as indicated by various metrics.