PowerColor Radeon RX 7900 XTX Hellhound & Red Devil GPUs get cheaper

PowerColor, as one of AMD’s quintessential partners over the past decade, invariably reflects AMD’s sales stratagem within the graphics card market, both in terms of product design and pricing. For the RDNA 3-based Radeon RX 7900 XT/XTX, PowerColor has graced the marketplace with the air-cooled Red Devil and Hellhound series.

According to VideoCardz, PowerColor appears to be recalibrating the pricing of these premium offerings, introducing them at reduced rates via various discounts. Here are the specifics:

RX 7900 XTX

RX 7900 XT

These prices, juxtaposed against the official launch MSRPs for the Radeon RX 7900 XT/XTX ($899/$999), represent significant reductions. These are especially noteworthy given that these graphics cards debuted with higher prices than their reference counterparts. It remains nebulous whether AMD’s other partners will emulate this pricing approach. It’s unclear if this is an individual enterprise-driven promotion or a calculated move possibly orchestrated under AMD’s aegis. Nonetheless, PowerColor’s pricing maneuver shatters the erstwhile standards set for the high-end Radeon RX 7900 XT/XTX models, arguably signifying emergent market trends.

Using prominent partners to gauge market reactions via strategic pricing isn’t an exclusive tactic of AMD. NVIDIA, earlier in April, launched the Ada Lovelace-based GeForce RTX 4070 with an initial MSRP of $599. However, by the preceding month, select manufacturers began offering specific products at a diminished $549, with official confirmations subsequently being conveyed to the media regarding the adjusted pricing.