NVIDIA RTX 4070 is priced at $749

Reports indicate that NVIDIA is slated to unveil the GeForce RTX 4070 on April 12th, with the product launching the following day, April 13th. The company has organized an embargo lift for reviews of the GeForce RTX 4070 at the suggested Manufacturer’s Suggested Retail Price (MSRP) on April 12th, with higher-priced and higher-frequency non-public products’ reviews allowed on April 13th. Speculation suggests that this is an initiative by NVIDIA to incentivize its partners, hoping that each brand will offer at least one product at the official suggested retail price, thus garnering gamers’ attention from the moment the embargo lifts.

According to Moore’s Law is Dead, the cost of the GeForce RTX 4070 may be higher than anticipated, with NVIDIA setting the suggested retail price at $749. This price is $250 higher than the initial GeForce RTX 3070, equating to a 50% increase. Further complicating matters, some non-public GeForce RTX 4070 product prices may be even higher, potentially reaching $799, equivalent to the GeForce RTX 4070 Ti’s launch price.

Per previously circulated information, the GeForce RTX 4070 features an AD104-250/251, 36MB of L2 cache, 46 SMs, or 5,888 CUDA cores, 12GB of GDDR6X memory, a memory bandwidth of 192-bit, a memory speed of 21 Gbps, a PCB design of PG141-SKU336/337, and a total card power consumption of 200W.

Although the RTX 4070 and RTX 4070 Ti specifications are relatively similar, the leaked pricing suggests that there may not be a significant distinction in positioning. With approximately one month remaining before the GeForce RTX 4070’s release, potential changes could still transpire.