Meta will launch digital clothes to style your Facebook, Messenger and Instagram avatar

Meta CEO Mark Zuckerberg announced that it will launch a digital designer clothing store called Meta Avatars Store in the United States, Canada, Thailand, and Mexico starting next week. It allows users to change their avatars on Facebook, Messenger, and Instagram into fashionable clothes created by various designers.

The first wave of co-design brands includes Balenciaga, Prada, and Thom Browne, allowing users to have more choices in addition to the free clothing provided by Meta presets. In addition to being used in Facebook, Messenger, and Instagram, it will continue to expand to virtual reality scenarios in the future.

Meta has not disclosed the specific price of these virtual clothes launched by design brands. However, Mark Zuckerberg said that in the future, an open platform will be used to attract more developers and creators to create more diverse virtual clothes, so that users can choose suitable virtual clothes according to their personal preferences.

Meta obviously hopes to refer to the past business models of textures and filters, so that the industry can combine virtual clothing for more brand promotion, or work with creators to create greater business opportunities for virtual item consumption.