H.266/VVC video coding standard released

Fraunhofer HHI today officially announced the launch of its next-generation video coding standard H.266/VVC with its partners including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony.

H.266/VVC greatly improves the file compression ratio compared to the previous generation video coding standard H.265/HEVC. “If you consider that Fraunhofer HHI already played a key role in the development of the previous video coding standards H.264/AVC and H.265/HEVC, then we are happy with the fact that more than 50% of the bits on the Internet are generated by a Fraunhofer HHI technology,” adds Dr. Detlev Marpe, head of the Video Coding and Analytics department at Fraunhofer HHI.

Fraunhofer HHI stated that the H.266/VVC video coding standard is the pinnacle of at least four generations of international video coding standards, and will release the first software (encoding and decoding) that supports the H.266/VVC video coding standard soon.