Google is developing an AR headset device internally, which may be officially launched in the market in 2024, and its goal will be to directly compete with Apple AR. Google left the AR market for a while after Google Glass failed to catch on. After that, the positioning of Google Glass was changed to an enterprise-level product and it continued to be sold.
Product photography of the Google Glass wearable.
However, Google still does not seem to give up on AR, because now Google is said to be working on a new consumer-grade AR product. The Verge said the product, called Project Iris, is currently being developed by a total of 300 people, all at a separate facility in the San Francisco Bay Area. Currently, Project Iris should be in the prototype stage.
These early prototypes are said to be similar to ski goggles, all powered by a custom chip from Google and run on Android, though it’s also possible that Google is working on a system specifically for Project Iris. At present, Google plans to make this prototype AR headset so that it does not need to be connected to a mobile phone. All data and images will be processed and rendered remotely by Google’s own data center, and then transmitted to the device.
Two unnamed sources told The Verge
that Google plans to officially launch the product in 2024, but since all development is still in the early stages, 2024 should be a target without specific plans. In any case, it would be a good thing if Google really continues to invest in the AR market, at least in the selection of related devices.