Sun. Feb 23rd, 2020

Google makes users to easily control personal privacy data directly into each of its products

2 min read

Eric Miraglia, director of the Office of Product Management, Privacy and Data Protection at Google, has published a blog post about how users can easily control data directly in Google products. According to Eric Miraglia, Google has been working to make it easier for users to understand and manage data so that users can choose the privacy features that suit them.

Earlier this year, Google launched a new Google Account experience that puts users’ privacy and security at the forefront and central location, and Google updated Google’s privacy policy with video and clearer language to better describe Google’s collection. Information, the reason for collecting data, and how users control it.

Starting today, Google will make it easier for users to control data directly in the Google products they use every day. Starting with search, users can now view and delete recent search activity, quickly access the most relevant privacy controls in their Google Account, and learn more about how search handles users’ data.

When using Google products, users generate activity data about users. For search, this data includes the words that the user searches for, the links that interact with them, and other information such as the current location at the time of the search. Before today, if users searched on Google and wanted to view or manage it, the best way to do this would be to visit the user’s Google account. Now, Google brings these controls to the user, looking directly from the search, users can view or delete the user’s search activity, and quickly return to find what the user is searching.

Google also gives users quick access to the most relevant privacy controls for user searches in Google accounts. For example, to control the ads that users see when they search, Google grants users access to ad settings. Also, users can access their activity controls to determine what information Google saves for users’ accounts and use them for faster, smarter, more useful searches and other Google services.

Google today introduced this improvement for Google Search on the desktop and mobile web and will bring this improvement to Google apps for iOS and Android in the coming weeks. Next year, Google will extend it to maps, and then many other Google products. Accessing relevant and actionable privacy controls directly from Google products that users use every day, but Google is constantly striving to build a way that suits everyone’s privacy controls.