Apple’s Mac shipments are a mystery, Statistics vary widely from institution to institution
Apple generally doesn’t share sales data for specific devices over a specific time period, leaving analysts, users, and investors in the dark about shipments of specific products. Major research and investment analysis institutions estimate the shipments of Apple products in their own way, but sometimes the statistics between various institutions may be quite different.
Although there will be differences in the statistics in the past, such a nearly doubling gap is rare. Such a problem may be related to the reversal of the consumer market trend in the past few months. The market conditions have changed rapidly, and the statistical methods and channels are inconsistent, resulting in an exaggerated difference in the data.
Apple will share more information on its third-quarter 2022 earnings conference call on October 27, 2022, at which time it will be possible to understand the sales of the Mac product line and help relevant agencies revise statistics. Next, Apple may launch new MacBook Air, 14-inch and 16-inch MacBook Pro models with M2 series chips, which may boost sales of the entire Mac product line. New products are also facing delays due to supply chain reasons.