Apple suspends sales of iPhone and Mac products in Turkey

by ·

Recently, Turkey has implemented a series of new monetary policies. Under the influence of continuous interest rate cuts and supply factors, the new Turkish lira has depreciated sharply, and the exchange rate has fallen to historical lows. Since The Central Bank of the Republic of Turkey changed its governor on March 20 this year, the new Turkish lira has depreciated by 43.39% against the euro and 52.61% against the US dollar.

According to MacRumors, in this context, Apple has suspended sales of iPhone and Mac products in Turkey to reduce the impact of currency fluctuations and economic instability. Apple has not officially announced this decision. Although Apple’s website in Turkey can still be viewed normally, the online store is no longer able to place orders or pay. Apple’s decision is not difficult to understand. The current depreciation of the new Turkish Lira in a short period of time has made it possible for Apple to lose money for every device sold in Turkey. The more you sell, the more you lose.

This is not the first time that Apple has suspended sales of products due to a significant depreciation in a short period of time due to the regional currency in which it is located. On December 17, 2014, due to the short-term sharp depreciation of the Russian ruble by 19%, Apple announced the suspension of sales in Russia.

Tags: