Apple plans to unveil a virtual reality headset during WWDC 2023

Reports suggest that Apple plans to unveil a virtual reality headset during WWDC 2023, which is expected to be marketed at or close to cost price, essentially selling at a loss.

The estimated market cost of this headset, taking into account expenses such as shipping, hovers around $1500, aligning with prior market speculations. However, factors such as exchange rates, inflation, and the substantial costs invested in its development could potentially result in the actual cost surpassing the selling price.

In contrast to other offerings, this headset is initially intended to serve as a technological demonstration rather than being marketed as a mature product like the iPhone or iPad, with a higher profit margin.

However, market sentiment suggests that once this headset manages to carve out a significant market share, it could significantly boost Apple‘s profits, much like the iPhone. This could also pave the way for increased revenue through software and services, ultimately positioning the device as a benchmark in market competition.