At the “Far Out” event on September 7, 2022, Apple
officially released the iPhone 14 series of smartphones, including four models: iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. Among them, the 5.4-inch mini models of the past two generations were replaced by the iPhone 14 Plus, and the new lineup consists of two 6.1-inch and two 6.7-inch models.
But Apple’s new strategy is mixed. The good news is that the sales of iPhone 14 Pro and iPhone 14 Pro Max are still strong during the downturn in the consumer market. The worry is that the iPhone 14 and iPhone 14 Plus does not seem to be satisfactory, especially the iPhone 14 Plus, which replaces the mini model, can be described as bleak. There were reports of Apple cutting orders last month.
According to DigiTimes
, with severe global inflation, a weak macro economy, and declining shipments in the smartphone market, shipments of the iPhone 14 series have once again become the focus of industry attention. According to industry insiders, since December this year, the demand for iPhone 14 Plus panels has tended to zero, which means that Apple may gradually transfer production capacity to other products. At the same time, it is not very optimistic about the sales prospects of the iPhone 14 Plus in the future.Although many people have guessed that the sales of the iPhone 14 Plus are mediocre, it may be worse than expected. Judging from the transaction prices in the second-hand market, the price of the iPhone 14 Plus is also constantly falling. Perhaps Apple will consider stopping production of the iPhone 14 Plus early, gradually reduce inventory, and focus more on the iPhone 14 Pro and iPhone 14 Pro Max to ensure its profits.