YouTube Marketing Advice for Beginners
If you were to ask several social media marketers what platform is the best to get your business out there, they would probably mention Facebook or Instagram, leaving out YouTube.
Most business owners who want to market their products or services have learned to rely on Facebook because they feel that it’s the easiest platform to use that will deliver quick results.
The fact, however, is that YouTube, when used correctly, can be a very powerful marketing tool. In this light, here is some advice to get you started if you want to use YouTube to market your business. Also, you can buy YouTube views.
Identify your target audience’s needs
Creating video content that your target audience is not interested in will only result in major frustrations considering the fact that you may not get positive feedback. For this reason, you have to take the time to identify and learn more about your target audience. Know what your fans like, and it will be easier to convince them that you have exactly what they need.
Create quality content
You may not expect the quality of your videos to be a dealbreaker when it comes to marketing, but the reality says a different thing. The video quality of all your content should be appealing to your followers if you want them to remain interested in what you have to say.
Create compelling titles
Getting viewers to watch your content begins at the point where you convince them to do so. The most effective way to get your followers interested in your videos is to make amazing titles. As a quick guide, your titles should:
- Contain the right keywords
- Be short, yet clear and descriptive
- Inform the readers why they want to watch your video
Make perfect thumbnails for your content
The main aim of using thumbnails for YouTube content is to draw the attention of people and tell a story that makes them know what your video is about. Thumbnails should complement the title in a way that makes your audience interested in finding out what happens next.
The following are some useful tips for creating good custom thumbnails:
- Use high-quality images
- Go for standard video sizes
- Use the 16:9 aspect ratio
- Add the video title to the thumbnail for a higher chance of getting more views
- Use emotions such as exciting faces for images where applicable
Limit your content to under 5 minutes
Short, informative videos that are interesting to watch are more effective than long, informative videos of the same type. That’s in consideration that a lot of things might happen in the middle of watching. A viewer may get distracted when watching a long video, or their attention may drift away on its own. When such situations arise, such viewers may no longer be interested in watching your long videos even if they are quite interesting.
Include effective Calls-to-Action (CTAs)
One thing you have to keep in mind whenever you’re making video content for your YouTube channel is that while CTAs are effective when used in the right way, they are super irritating if not done smartly. Whether your goal is to get more subscribers or convince the viewers to purchase a product off of a certain website, be clear and concise. Do it smartly and you shall enjoy the rewards of the efforts that you make.
Using YouTube as a marketing tool may be the secret to the success of your business. You can start by creating a buzz around your site through buying views, bumped.in has a guide for this.
You can then experiment so as to see what works best for you. Once you start your YouTube campaign, be sure to monitor the changes and the behavior of your audience. Stay true to your brand and maintain your personality.
Most importantly, come up with quality, interesting videos that will drive the point home without requiring much effort. Use thumbnails to capture the attention of your viewers, while combining that with short, clear, interesting titles. Remember to stick to your word, delivering on every promise that you make, and you will see just how powerful a marketing tool YouTube is.
