Microsoft partners with Bang & Olufsen to bring higher-end audio solutions to Xbox
There are many types of people in the world who will unconditionally invest unlimited amounts of money in their hobbies, including gamers and audio enthusiasts, both of whom are non-stop purchasing hobby related products.
Today, gaming giant Microsoft and audio giant Bang & Olufsen (B&O) announced that they will be committed to providing high-end audio solutions for gaming products.
We are excited to announce that we have joined forces with @Xbox to create a new audio proposition catered for the high-end segment within #gaming, leveraging our core capabilities of sound, design and craft. More to come on what that means soon. #Xbox #BangOlufsen
— Bang & Olufsen (@BangOlufsen) June 9, 2020
The specific purpose of this cooperation is to use Bang & Olufsen’s accumulated sound, design, and craftsmanship experience in the audio field to provide a complete set of audio solutions for games in the high-end audio market segment. Part of the ‘Designed for Xbox’ functionalities, the main purpose of the latter is to provide a more seamless gaming experience and a better user experience.
The Vice President of Bang & Olufsen commented on this:
By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftmanship. In Xbox we believe we have found the ideal partner to realise that potential.
The person in charge of Xbox said:
We’re excited to partner with Bang & Olufsen to bring a new premium tier of gaming audio to market for Xbox and Bang & Olufsen fans around the world that travels with you everywhere you love to play Xbox.