Microsoft pops up more Microsoft Edge ads on Windows 10 to induce users to set the default browser
Since the end of 2020, Microsoft has quietly tested the new advertising styles and began to roll out to more users. This type of advertising is mainly aimed at Microsoft edge browsers.
This kind of new advertising style does not recommend users to use Microsoft browsers as straightforwardly as before but recommends users to fix popular websites on the desktop for easy access and so on.
Now Microsoft is beginning to promote this new advertising style to more users, and some users may see Microsoft pop-up advertisements when using Windows 10.
Although it is said that it is a new advertising style, it is actually a bit obtrusive. The main reason is that pop-up advertisements will appear directly above the taskbar. It seems that this kind of advertising cannot be disabled.
First of all, the content of this pop-up window is to ask the user if they want to pin their favorite website on the taskbar, that is, click the icon of the taskbar website to open the website.
This is a unique feature of the Microsoft browser, which is the so-called fixed webpage function. You can fix the webpage directly in the taskbar or in the start menu.
When the user clicks to try it, it will go to the next page and there will be website recommendations, including some popular websites that users frequently visit, such as Microsoft News.
After clicking continue, these website icons will be fixed to the start menu. At this time, Microsoft will remind you to use Microsoft Edge to open the page when you click the icon.
It’s not over yet: when you click the Continue button, recommendations from Microsoft’s own website will pop up, including pages that support PWA such as office software, Microsoft News, and Bing.
These pages that support progressive web applications are no longer fixed to the taskbar, but icons are generated on the desktop. Double-click the icon to go to the corresponding main interface.
Finally, Microsoft does not forget to induce users to set themselves as the default browser: Microsoft recommends that you use the Microsoft Edge browser as your default browser.
Here, Microsoft also said that using the Microsoft Edge browser can improve performance, strengthen privacy protection, and improve work efficiency to induce users to complete settings.
From the above description, you can see that this new advertising style actually includes a lot of content, not just recommending Microsoft’s own browser products.
It also includes inducing users to pin their own search engine and Microsoft News and other websites to the taskbar or desktop.
At present, Microsoft is pushing this kind of pop-up ads to more users, and this kind of feature is not included in Windows 10, so it seems that such ads cannot be disabled.