McLaren announces partnership with Google

Google will be the official partner of the McLaren F1 team and the McLaren Extreme E electric off-road team from 2022. This means that many of the familiar Google elements will appear on McLaren’s racing cars or drivers’ racing suits or helmets in the future.

Image: mclaren

Zak Brown, the CEO, McLaren Racing, said:

We are absolutely delighted and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world. By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance. We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.”

McLaren said the new partnership will bring the best of Google products to McLaren to provide a seamless technology experience across devices. Throughout the next season, McLaren will use 5G-enabled Android devices and a Chrome browser to support work between drivers and teams to improve on-track performance during practice sessions, qualifying, and races.

Nicholas Drake, VP of Marketing, Google, said:

McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google. We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimize McLaren’s race day performance.”