Intel Raptor Lake originally planned to raise prices by 5% to 30%

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Intel’s chief financial officer David Zinsner has previously confirmed that Intel will increase product pricing, which will normally begin in the fourth quarter of this year. At the same time, the price increase of client products will be higher than that of data center and artificial intelligence products. Recently, Canadian retailers have released the price of the Raptor Lake-S processor, which is an average price increase of about 15% compared to the previous generation (compared to the same retailer price), which seems to confirm past reports.

Intel Raptor Lake DDR5

According to Notebookcheck, the excellent performance of Raptor Lake makes Intel full of confidence, but it is currently caught in a dilemma on pricing. According to Intel insiders, Intel originally planned to increase the pricing of various models of Raptor Lake-S by 5% to 30% on the basis of Alder Lake-S. However, the performance of the Zen 4 architecture was better than expected, and AMD’s pricing on the Ryzen 7000 series was “more aggressive” than Intel expected. If Intel still uses its established pricing strategy, the impact of performance improvements may be weakened.

The performance of the Zen 4 architecture and AMD’s pricing on the Ryzen 7000 series seems to have caught Intel a little off guard, and AMD is also preparing a backup to make Intel wary. It was previously reported that AMD will have a Zen 4 architecture chip with 3D vertical cache (3D V-Cache) technology, which is likely to debut at the CES 2023 exhibition. The first products are aimed at the high-end market. The three models are Ryzen 9 7950X3D, Ryzen 9 7900X3D, and Ryzen 7 7800X3D, and they may spread to the mainstream market in the future.

It is said that Intel has not yet finalized how to price the 13th generation Core series processors, although it hopes to increase the price on the basis of the 12th generation Core series processors, it is worried that the high pricing will weaken the competitiveness of the new processors, and the Ryzen 7000X3D series may be released in the first quarter of next year, which will bring more uncertainty.

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