Google has been fined 150 million euros by French regulators for advertising issues
We have become accustomed to using the services provided by various technology Internet companies in our lives. These services are usually provided to all users for free. Although these technology Internet companies have relied on users in the beginning, when there are enough users, these Internet companies have greater say power to determine certain businesses. And a company of this size, such as Google, after having a large number of users, Google can also decide which partners to conduct business with.
A French weather forecast website started a lawsuit with Google four years ago, because Google banned the site from advertising content on the Google platform. The reason for the ban is that the provider of this weather forecast website subscription payment may be fraudulent, which Google said may cause users to pay if they are cheated. Google did not want to associate itself with those merchants and websites that may have fraud problems, so eventually, Google completely banned the site from placing any ads. The weather forecast website believes that it has been treated unfairly by Google, so it began to sue Google four years ago and has recently received support from French regulators.
Google was fined 150 million euros by French regulators in this incident. The reason given by the French regulator is that Google wants to suspend cooperation with merchants, and it must specify in its advertising rules rather than just find a reason. Because Google is the biggest advertising platform for some merchants, it is a matter of life and death, so Google can’t treat different merchants unfairly and unfairly. The French regulator said it had no objection to Google adding more rules for advertising, but all rules must be clear and applicable to all merchants at the same time.
In addition, the agency also said that Google should establish an early warning system, and when a problem occurs in the business, it needs to be reminded to make corrections instead of directly and completely blocking the account.