Google CEO emphasized that the company is still in the leading position in the search market and will use AI to promote more development opportunities

In a recent interview with The New York Times, Google CEO Sundar Pichai disclosed the integration of a more sophisticated language model into the chatbot “Bard.” Furthermore, during a conversation with The Wall Street Journal, he revealed plans to incorporate chatbot capabilities into Google Search, while emphasizing the company’s continued dominance in the search market.

Addressing the perception that Microsoft’s integration of ChatGPT technology into its Bing search service is enabling users to find answers in a more natural, interactive manner, and that the use of artificial intelligence for targeted advertising could significantly threaten Google’s position in the search market, Pichai remains confident in Google’s steadfast leadership. Data shows that not only has Google captured over 90% of the global search market, but it also generated $162 billion in revenue from search advertising last year. Pichai anticipates artificial intelligence will present even greater growth opportunities for Google’s search services.

Photo by Mojahid Mottakin on Unsplash

In previous statements, Google emphasized its plans to implement a larger-scale natural language model, PaLM, into the chatbot “Bard,” which will also be integrated with Google Search and other services. This suggests Google is striving to regain its competitive edge in the evolving landscape of artificial intelligence technologies.

With the recent surge in popularity of OpenAI’s ChatGPT, coupled with Microsoft’s enhancement of various services through GPT 3.5 and GPT 4 technology, and the deployment of AI-driven targeted advertising, many believe that these advancements pose a threat to Google.