Nokia changed its logo for the first time in nearly 60 years

For those who are a bit older, Nokia’s original logo is not unfamiliar as it was a dominant force in the mobile phone market for a long time. Its blue background and white font were considered a symbol of an era, and this logo has been used for almost 60 years. As the smartphone market gradually became dominated by Apple, Samsung, and other manufacturers, Nokia had fewer and fewer opportunities to appear in the public eye and was slowly forgotten.

Since taking on the role of CEO on September 1, 2020, Pekka Lundmark has been developing a new strategy to change Nokia’s business model to achieve sustainable profit growth. His company’s strategy is divided into three stages: reset, accelerate, and scale. Currently, Nokia has completed the first stage of work and is about to enter the second stage, which focuses on B2B technology. While expanding its customer base, Nokia aims to achieve strong growth and stable profitability, maintaining its leadership position in the network technology field.

According to Nokia, it’s time to change its brand image to expand its business. The new logo replaces the blue background and consists of the word “Nokia” made up of five different shapes. Lundmark said that in the future, Nokia will focus more on network and industrial digitization, reshaping its brand image. Although Nokia’s brand smartphone licensing manufacturer HMD has expanded the production and sales scale of Android smartphones in multiple markets, it is clear that the mobile phone business is no longer Nokia’s focus.

Lundmark sees a lot of opportunities in the enterprise market. Last year, Nokia’s enterprise business grew by 21%, accounting for 8% of its sales, or €2.11 billion. Nokia hopes to increase the revenue of its enterprise business as soon as possible and increase its sales share to double digits.