Google plans to stop serving targeted advertisements via analyzing users’ web browsing records starting next year

Google Search is currently the search engine with the highest market share in the global search engine market, and Google Chrome is the desktop browser with the highest market share in the world.

Google is essentially a digital advertising company that relies on user data collected by search engines and browsers to deliver targeted advertisements to users.

This practice has actually started many years ago. As early as 2009, Google issued a statement stating that it would place personalized advertisements based on users’ web browsing records.

Therefore, no matter you use Google search or Google browser, data will be collected by Google. Obviously, this approach of Google has caused many users to worry about privacy issues.

Google is currently under antitrust lawsuits in many markets around the world. The reasons for the antitrust lawsuits include, but are not limited to, collecting user data and anti-competitive behavior.

The company relies on its multiple products to attract users and collect user interest data, and then analyze these data to deliver targeted advertisements to users.

At the same time, Google sometimes shares user data with other advertising partners, so that advertising partners can advertise to users through the Google platform.

But the core behind this is that Google collects user data at all times. For example, it can determine what users are interested in based on the webpages the user has visited.

Obviously, for users, the browsing history is content that contains a variety of personal privacy. For this reason, the US and EU regulatory agencies have investigated Google on this content.

This pressure makes Google seem to feel that the development of things has exceeded imagination, so the company plans to no longer analyze user browsing records to advertise.

The Wall Street Journal reported that Google plans to no longer collect user browsing history to analyze user interests and deliver personalized advertisements starting next year.

In the past, Google would always analyze interests and hobbies by analyzing historical records and tracking users across sites, but this approach has attracted the attention of regulators.

Therefore, the company plans to stop this practice from next year or stop investing in the technology used to track users, to avoid collecting data and causing privacy concerns.

It is a good thing for users that Google abandons the collection of browsing history, at least it can ensure that some of our private content will not be shared with other advertisers.