BlackBerry Messenger (BBM) used to be a very popular instant messaging (IM) application, but it was unfortunately defeated in the ever-changing market competition. After painstaking thoughts, BlackBerry announced a tough decision today, the consumer version of BBM, which will be out of service on May 31.
For this tough decision, Blackberry said:
“We poured our hearts into making this a reality, and we are proud of what we have built to date. The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on. Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on.”
BlackBerry recommends that users back up photos, videos, and other files shared through BBM as soon as possible by May 31st. However, the enterprise version of BBM will continue to provide services.