What is CPC & How CPC Calculator Helps in Bidding work?

by ·

Marketing your products become easy with the advancement of information technology. Social media marketing can attract a large audience. There are different effective marketing tools that can help you to reach your target audience. Through these platforms, you can market your product at less price on an online platform. CPC is one of the useful and effective means of online marketing. The price or cost is set for the CPC  with the help of calculators.tech CPC calculator. There are different elements that play their role in setting the CPC bidding. It is also known as the billing method of online advertisements. You can do the marketing of your product within your budget. CPC calculator assists you to calculate the cost-per-click and to manage the cost properly with your willing maximum CPC.

What is CPC?

CPC stands for “Cost per Click”. It is a price you pay on each click on your advertisements on different platforms like Bing Ads, or Google AdWords. Generally, people prefer to use CPC bidding as compared to other bidding designs. The reason for its popularity is that it is designed specifically for Search Networks. With the advertising method of CPC, advertisers have to pay for the actual visitors or traffic to their site.

How does CPC bidding work?

In CPC bidding you set the maximum amount that you are ready to pay per click on your ad on an online platform. This set amount is also known as your Max CPC. The amount that you pay on per click is based on the ad auction. It is mostly lower than your Max cost. Normally it is not more than your Maximum. It can be increased only when you do Enhanced bidding or use bid adjustments.

When a person clicks on your ad that will not cost you more than the bid cost you set as the maximum cost-per-click. If you will set the higher bid for your ad it will help your ad to show on the page at higher ad position or place.

Things you can control through online marketing tools like CPC and CPC bidding:

With online marketing, you can control various things that make your marketing process more effective. CPC bidding makes the process of online marketing more effective and proficient.

  • You can set your desired cost-per-click to spend on a visitor coming to your site.
  • It also helps you to select the position or place where your ad will appear.
  • You can select the time when it will appear.
  • The format in which your ad will appear. Whether it will be in the form of a text, banner, shopping listing, video, and other options.
  • You select the content of your ad.
  • The landing page of the website with the ad.
  • How the website will look, works and interact with the traffic or visitors.
  • The price of your services and products on the website.
  • Maximum cost-per-click price of your competitor.
  • You can view the ad content of your competitor.
  • The number of times your ad will appear in the search results based on the specific keywords.

You can control all these significant features of online marketing. This all become possible because of the CPC bidding process. Through this process, you can easily pay the cost of advertisement of your product based on per click.

How to set your CPC?

There are two types of CPC cost settings. You can set your CPC one is manual bidding and second is automatic bidding. In manual bidding, you select your bid amount on your own. While in the automatic bidding you just set a daily target budget and the Google Ads system adjusts your Max CPC automatically. In this CPC bids for you with the objective to get you the most possible clicks within your budget. You can set a maximum cost per click as well to ensure that Google does not more money that you are not willing to pay per click. Through manual bidding, you can set a maximum one CPC bid for an entire or whole ad group. You can also set various bids for individual keywords.

CPC bidding is the default method of bidding for your PPC marketing campaigns. CPM is an effective alternative or platform for getting high visibility when running social campaigns or media.

How to calculate your Max CPC?

The CPC calculator is very simple. You can easily calculate it with a simple formula. This easy CPC calculator makes it possible for all the advertisers to use it freely. Its formula is CPC= total cost/ number of clicks.

How to decide what CPC bid amount to set:

It is a difficult task to think or decide what CPC bid amount you can set for your ad. It can determine by the type of your business and the value of your product sale. For example, if your product costs US$ 5,000 then the chances are that your new customer is worth more than if you sell your product packs of gum US $ 0.99. It is also important to see the CPC of your competitors in the market. You have to set a CPC to work more effectively than your competitors. See the cost of their products and their maximum CPC.

After setting your desired Max. CPC amount you will see how many clicks begin to add on your ads. And see are these clicks bringing business on your website. It is important to re-evaluate your CPC bids quite often or regularly. Re-evaluation is important because internet traffic is changing on a daily basis.

Final words:

Online marketing is increasing day-by-day. Now to get information about anything or even to buy a product online platforms are used by the general public. CPC is an online advertising tool and billing method. It makes online marketing more effective and successful. You can set your maximum CPC according to your budget. You have to review it regularly to maintain your place in the online market with tough competition. CPC bidding is not a tough process. You can calculate and adjust it with a simple CPC calculator. You can make changes in it depending on the need of the hour.