Report: iPhone 12 mini sales are bleak

Although the iPhone 12 mini, known as the king of small screens, the current news is that the sales performance of this phone is very poor, and Apple has requested the main producer Pegatron to reduce production by 2 million.

Pegatron has seen a slowdown in orders for the ‌iPhone 12 mini‌ as sales of the model in the US and Europe are affected negatively by the COVID-19 pandemic, according to industry sources.

The sources pointed out that the ‌iPhone 12 mini‌ is targeting mainly consumers in the US and Europe, but overall smartphone sales there have been significantly undermined by the pandemic.

Although the news report stated that Apple’s reduction in the production of the iPhone 12 mini was due to weak sales due to the epidemic, the other three iPhone 12 series models did not report production reductions, and according to previous sales reports, the sales of this product were lower than Apple’s expected.

On January 5, a data report released by CIRP stated that from October to November, the sales of iPhone 12 mini accounted for only 6% of the total iPhone sales in the United States, the iPhone 12 accounted for 27%, and the other two high-end iPhones each accounted for about 20%.

Although many consumers have expressed their preference for small-screen phones on social media, because the media content nowadays is better displayed on large-screen phones, the money was finally voted for large-screen phones.

Earlier news said that Apple will continue to launch the same four-model combination as in 2020 this year, but the failure of the iPhone 12 mini will obviously make Apple reconsider this business strategy.

Via: macrumors