Over 90% of users refuse to enable “Allow Apps to Request to Track” in iOS 14.5

At the end of last month, the official version of iOS 14.5 arrived. This is the most important update of iOS 14 so far. It brings support for unlocking the iPhone without a password when the Apple Watch is close, iPhone 12 series dual card dual 5G support, App Tracking Transparency function, support for AirTag, etc.

Among them, the App Tracking Transparency function is considered to be a major privacy and security measure that may change the industry. According to Apple’s explanation, the App Tracking Transparency function allows you to control which apps can track your activities in other apps and websites to provide advertisements or share with data agencies.

For this feature, the research institute Flurry Analytics tracked 2.5 million users in North America and showed that only 4% of users allowed the app to obtain their advertising identification ID, and 96% of users refused.

It is worth mentioning that during the May 1st holiday, Apple pushed the official version of iOS 14.5.1, which fixed that some users may not receive the app when they re-enable it after disabling “Allow Apps to Request to Track” in the “Settings”, while providing important security updates, and it is recommended for all users to install.

Via: macrumors