Adobe, Microsoft, and SAP announce Open Data Initiative
Yesterday, at Microsoft Ignite Developer Conference, three CEOs from Adobe, Microsoft, and SAP announced a big plan, Open Data Initiative. These three long-term partners will reshape Customer Experience Management (CXM) to enable their companies to derive more value from their data and deliver a world-class customer experience in real time.
In the official press release, they said that data is the company’s most valuable asset, but many companies have difficulty understanding their customer interactions and operations, because there is a lot of relevant information stored on third-party service platforms, limits the ability to connect and extract in real time.
The cooperation of the three software giants will be based on the following three guiding principles:
- Every organization owns and maintains complete, direct control of all their data.
- Customers can enable AI-driven business processes to derive insights and intelligence from unified behavioral and operational data.
- A broad partner ecosystem should be able to easily leverage an open and extensible data model to extend the solution.
To achieve an open data plan, these three partners are enhancing interoperability and data exchange between their applications and platforms through a standard data model:
- Adobe Experience Cloud
- Adobe Experience Platform
- Microsoft Dynamics 365
- SAP C/4HANA
- S/4HANA
Through this program, the company will be able to:
- Unlock and harmonize siloed data to create new value
- Bi-directionally move transactional, operational, customer or IoT data to and from the common data lake based on their preference or needs
- Create data-powered digital feedback loops for greater business impact, while also helping to enable their security and privacy compliance initiatives
- Build and adopt intelligent applications that natively understand data, relationships and metadata spanning multiple services from Adobe, SAP, Microsoft and their partners
