Microsoft Edge browser optimized adaptive notification requests

Nowadays, more and more websites will pop up a prompt after the user visits, asking the user whether to enable the website’s browser notification function. This function can quickly push new content to the user, even if the user does not open the browser.

After the notification is turned on, once the website has new content, the website will send the notification to the user, and the user can open the webpage with a single click.

Although website developers created this service out of good intentions, more and more criminals are now adopting this technology on websites. The notification function of the browser can send spam to users’ devices. May contain malicious programs, fraudulent information, adult content, etc.

After Microsoft introduced its ability to mute notification requests in Edge 84, they noticed that undesired notification dialog prompts were greatly reduced, but at the same time, notifications from legitimate websites were also affected.

Microsoft announced this week that Edge 88 is now using a feature called adaptive notification requests. With this new feature, if a website has enough people to open the notification dialog prompt, it means that the site is very popular, so the Edge browser will also display a complete notification subscription dialog. On the other hand, if most users choose to turn off the website’s notification function, Edge will display a silent notification dialog.

Through this new method, the Edge browser can provide complete notification prompts based on data generated by actual user selections.

Microsoft explained in its blog this week:

We suggest site owners provide permission requests with consideration to the user’s context and timing, after users have engaged with sites. Sites that follow good practices and earn a high user acceptance rate will begin to show the full prompt without being “quieted.”