iPhone 12 will have dark blue color option

Since the beginning of the iPhone 5s, Apple has adopted a sales strategy of creating exclusive iconic color schemes for high-end models to attract consumers to purchase newly launched high-end models.

Facts have proved that Apple’s strategy is right. Even after their iPhone 6 series did not change their molds for a few years, they have won a lot of profits by creating eye-catching colors and introducing new materials for the new models.

A year ago, Apple launched the iPhone Xs, which is not much different from the iPhone X. It is different from the iPhone Xs Max because the size can easily be seen as a new phone. The iPhone Xs and the iPhone X do look similar, so Apple thought of adding extras to these two models. Create a golden color scheme so that other consumers can see in the crowd that this is the latest flagship phone launched by Apple.

Image: EverythingApplePro/Max Weinbach

In the same way, Apple did the same last year, providing an exclusive dark green color scheme for the iPhone Pro series, which further improves the recognition of the new model when there is already one more camera.

Today, Bloomberg reporters reported the accurate news of Apple’s upcoming iPhone 12 series. They said that the iPhone 12 series will indeed be equipped with OLED displays, sharp bezels, and 5G networks as standard. At the same time, they also confirmed that the iPhone 12 Pro series will introduce a new dark blue color.

The iPhone 12 series will be equipped with the same sharp bezels as the previously launched iPad Pro, made of stainless steel, and the iPhone 12 Pro series will additionally get a frosted glass back shell made of AG glass.