Intel Announces the Official Launch of Iris Xe Desktop Discrete Graphics
Over the years, Intel has been focusing on the integrated graphics market, and by bundling processors and graphics cards, it quickly became the number one in the global graphics market.
However, although Intel occupies 60% of the graphics card market, it does not have such a strong GPU technology advantage. Therefore, both the technical moat and the gross profit margin are not as good as Nvidia, which has been gaining momentum in recent years.
Therefore, Intel intends to return to the discrete graphics market war and re-establish its technological advantages in the independent graphics field.
Intel has previously launched the Iris Xe Max graphics card for mobile platforms, but the actual performance in the real machine test is not as good as Nvidia’s MX 450. This is not a good start for Intel.
Today, Intel announced that it has joined forces with AASUS and another partner to jointly launch Iris Xe Desktop Discrete Graphics for desktop platforms. The first graphics card will be mainly for mainstream mass users and small businesses.
The first graphics card is called Iris Xe, the GPU core code is DG1, it has 80 execution units and 4 gigabytes of video memory. It is suitable for general office use and has high gaming performance.
According to previous rumors, Intel will also launch the Iris Xe Max graphics card, which will be an enhanced version of Iris Xe, but there is no more news about it.