Thanks to the EU’s recently ratified Digital Markets Act, Google has responded aggressively and is preparing to offer alternative payment options for the EU region of the Google Play Store. This should be a boon for developers and consumers alike. Developers can offer cheaper prices because Google’s fee will be significantly lower.
The Digital Markets Act has not yet been implemented but Google has prepared in advance, and Google said the company is working closely with partners to meet compliance plans. Specifically, the Google Play Store in the EU will soon allow developers to use alternative payment systems, and if they use alternative payment systems, they will pay a 12% service fee.
This part of the service fee covers the manual review of the Google Play Store, daily operations, and server and distribution costs, which are in line with relevant regulations. It is worth noting that the above policy is limited to non-game applications. If it is a game, you still need to use the Google payment system to pay the relevant commission.