Most users have reasonable expectations for its Incognito model when they use Chrome to go online, but the results of a study commissioned by the industry organisation Digital Content Next have presented different situations. Douglas Schmidt, a professor of computer science at Vanderbilt University and author of research papers, pointed out that if users log in via a Google service like Gmail, then in theory, even in stealth mode, Google can still browse users through cookies. The situation is linked to its identity.
However, if the user activates the incognito mode before logging in to the Google account, the tracking data will be cleared. This report does not indicate whether Google needs to be responsible for this, but it is technically possible. In this regard, Google quickly refuted this statement.
In an email to AdAge, a Google spokesperson said that the invisible browsing was not associated with an account that the user logged into the incognito mode. He also said that their advertising system would not know when Chrome was in stealth mode and did not know when other browsers were similarly.
The spokesperson added that the report was commissioned by a professional DC lobbying group to be written by an Oracle witness who is in litigation with Google. “This report is commissioned by a professional DC lobbyist group, and written by a witness for Oracle in their ongoing copyright litigation with Google. So, it’s no surprise that it contains wildly misleading information.”