From a global perspective, Apple’s iPhone 13 series is quite successful, leading the entire iPhone product line to achieve good sales performance, but specific to each market, the situation is different. For example, in the Chinese market, sales fell by 4% year on year, and the division of iPhone 13 series models may be one of the factors.
Recently, a well-known analyst Ming-Chi Kuo said
that a new survey showed that some Chinese retailers and distributors paid the highest ever deposits for Apple’s iPhone 14 series to ensure sufficient supply. The demand for the iPhone 14 series in the Chinese market is likely to be higher than expected and stronger than the previous generation of the iPhone 13 series.
According to reports from supply chain and research institutions, it is predicted that Apple’s iPhone 14 series will ship between 90 million and 100 million units this year. However, recent reports pointed out that with the impact of inflation and the uncertain economic outlook, and other factors, Apple will reduce
orders for iPhone 14 components by 10%, and perhaps the high demand in the Chinese market can help Apple stabilize shipments of the new iPhone.
Apple will release a new generation of the iPhone 14 series this fall. It is rumored that there will be four models of iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max, the mini model will be replaced by the iPhone 14 Max with a 6.7-inch screen. All four models are said to be equipped with 6GB of memory. The difference is that the iPhone 14 series uses LPDDR4X memory and A15X Bionic, and the iPhone 14 Pro series uses LPDDR5 memory and A16 Bionic. In order to meet the needs of 8K video recording, it is rumored that the iPhone 14 series will have a model with 2TB storage space.