Apple will increase iPhone 13 Pro series orders in 2Q2022

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Recently, it has been reported that the demand for the 2022 iPhone SE is lower than that of the previous iPhone SE series. Due to the lack of changes in the appearance of the new iPhone SE, Apple has not carried out too much publicity, resulting in a serious decline in sales. However, Apple should not be worried about this. According to DigiTimes, Apple plans to expand production of the iPhone 13 series in the second quarter of this year, which is likely to mean an increase in demand for last year’s new models.

iPhone 13 Pro screen

Image: Apple

Apple’s increased orders this time are mainly concentrated on two high-end models, the iPhone 13 Pro and the iPhone 13 Pro Max. It is rumored that production will increase by 10 million units, and relevant companies participating in Apple’s supply chain will benefit from it. This is likely to be the last time Apple will increase production for the entire iPhone 13 series, as preparations for the iPhone 14 series will follow.
It’s unclear why Apple is increasing orders for the iPhone 13 Pro and iPhone 13 Pro Max. But both models support Apple ProMotion technology and offer a display with a 120Hz refresh rate, plus camera improvements and increased battery capacity, perhaps to the satisfaction of many high-end users.

Apple has been more or less affected by the supply chain over the past few months, with shipments of iPhone, iPad, and Mac models all experiencing varying degrees of delays. At the end of last year, it was also reported that Apple cut its iPhone 13 series orders for the year from 90 million units to 80 million units, as its supply chain was affected by a new round of supply shortages.

Apple will release its fiscal second-quarter 2022 results this week, when it will be able to understand Apple’s impact on the supply chain, as well as the performance of Mac Studio, Studio Display, and this year’s new iPhone SE and iPad Air after the launch.

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