Apple updates developer policy to allow apps to push notification advertising

Apple restricts application developers from pushing pure marketing content through developer policies, as advertising and marketing content is unpopular and interferes with users and so on.

However, this situation is about to change, because Apple has lifted the restriction in the newly released developer policy to allow application developers to push ads to users.

Fortunately, Apple requires developers to obtain user consent in the application in order to push ads, and it also needs to provide a way to turn off ads in the application.

Push notifications are not necessary for the proper operation of the application, and you must not use notifications to send content that contains user sensitive information as well as confidential information.

Push notifications should not be used for promotional or direct marketing purposes unless the application publishes push advertisement notifications to the user.

In addition, the developer must provide a method in the application that allows users to turn off the ad push. If these services are abused, the ad push permission may be revoked.

In fact, this policy has caused a lot of users to blame, because Apple or users may not be able to clearly define whether it is a normal notification or an advertising push.

Application developers can use the inducement strategy to let users turn on the notification push function, and then push some normal information and ad content.

If the user dislikes the ad push, you can choose to turn off the push, and the application may turn off the normal message push and also force the user to allow the push again. 9to5macThe most important thing is that the user cannot define whether the application violates the rules.

Via: 9to5mac