After the efforts of developers and some market regulators, Apple finally decided to adjust the app store’s consumption rate to only small and medium-sized developers.
Originally, all individual developers or developers were required to pay a 30% commission to Apple, regardless of whether it was purchases, applications, or in-game consumption.
The new policy is mainly for individual developers and small and medium-sized developers, that is, those with an annual income of less than US$1 million can enjoy a 15% preferential policy the following year.
This policy will undoubtedly improve the competitiveness of small and medium-sized developers. The original annual income of 1 million US dollars would have to pay 300,000 US dollars and the remaining was only 700,000 US dollars.
Now, these developers can get up to 850,000 U.S. dollars, but large developers still need to pay 30% of the commission. This allows small and medium-sized developers to adopt more flexible pricing to attract users. Of course, if the income exceeds $1 million, the ratio will be restored to 30% the following year.