Apple reminds all developers to implement the IDFA in iOS 14.5
For users and developers, iOS 14.5 is too meaningful, because it will promote fundamental changes in the iOS system. It is reported that Apple today reminded developers that after the release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, they will begin to implement IDFA’s new policy.
After these system updates are released, developers will need to obtain clear permissions to access the on-device advertising identifier (IDFA) so that they can track users across applications and websites for ad targeting.
IDFA is an advertising tracking policy of Apple, which has nothing to do with hardware so that advertising agencies can monitor the effect of advertising without letting them know the privacy of users. However, since the iOS 14.5 version, the IDFA switch will be turned on when the user allows it. Of course, this approach will be welcomed by users, but it also has an impact on Internet advertising.
In fact, Apple has already begun to reject app updates that do not comply with app tracking transparency rules, and the company will implement it from iOS 14.5.
Applications must obtain permission to access the IDFA of the user’s iPhone in order to track users between different applications to achieve the purpose of advertising positioning. When iOS 14.5 is launched, the application needs to comply with this rule. The rule also prevents applications from using other workarounds to track users, which has caused some problems for some developers.
The rule also prevents applications from using other workarounds to track users, which has caused some problems for some developers. Obviously, the above-mentioned Apple adjustment will be an important change for the industry, at least for users, this is a good thing.