According to internal sources, Apple’s advertising business is now large enough to operate independently. In particular, the sales of iPhone and other products continue to grow in the global market, which means that the advertising content presented through the iOS platform app also continues to grow. In turn, the exposure of Apple’s advertising content continues to rise, making advertising services one of Apple’s important revenue sources.
Apple plans to drive revenue growth from its streaming video and advertising services
Business Insider reported that Eddy Cue, senior vice president of Apple’s network software and services division, plans to further promote streaming video services, as well as revenue generated from advertising services, so as to make service products an important source of income for Apple.
On the other hand, Apple has also continued to invest in the development of Apple TV+ and Apple Music streaming video services. After announcing at this spring’s press conference that it will work with MLB to create “Friday Night Baseball” live content, related news also revealed that Apple plans to add live content of NBA professional basketball events to attract more sports enthusiasts to use Apple TV+ services.
In the second quarter of this year, streaming video services brought in a total of $19.8 billion in revenue for Apple, an increase from $17 billion in the same period last year. In the future, Apple will continue to expand more service content, thereby increasing the revenue generated by service projects.
Judging from recent market rumors, Apple is expected to promote new Apple Pay services, including a buy-now-pay-later transaction model, and combined with the iPhone and other software and hardware subscription plans, it may also cooperate with Apple Fitness+ services to provide a daily grocery subscription service that matches the sports diet model.