At present, Apple’s new product release plan from 2022 to 2023 is progressing step by step. Despite recent reports of a sharp drop in demand for consumer computer electronics, it seems that Apple’s products are still doing well in terms of sales, at least better than most of their peers. However, as the global macroeconomic situation becomes more and more severe, Apple
seems to be more cautious in the face of multiple uncertainties in the coming period of time.
According to Bloomberg
, Apple has planned to slow down its hiring plan for next year, while cutting spending in some departments to deal with a potential economic recession. Although Apple is flush with cash and beat industry expectations, the cautious approach has made investors more worried about the economic outlook. Affected by this news, Apple’s stock price fell immediately and dragged down the three major U.S. stock indexes.
Recently, Apple is still affected by the COVID-19 epidemic and supply chain. With the escalation of the geopolitical crisis and inflationary pressure, Apple has taken a number of measures to reduce costs. However, some research and development plans are still going on as usual, such as AR devices, which are rumored to be released next year, which is Apple’s first new product category since 2015.
Apple will report results for the last quarter on July 28, and analysts expect revenue of about $83 billion, slightly higher than the same period a year earlier. Earlier, Apple CEO Tim Cook said that the recent increase in inflation pressure has affected Apple’s gross profit margin, and operating expenses have also risen.