Apple continues to hold a strong stance on the iOS 14 ad tracking feature
Apple has adjusted the advertising identifier function in the iOS 14 version. By default, the advertising identifier is no longer allowed to be tracked, unless the app is authorized by the user.
From the user’s point of view, this adjustment is very interesting, because most users don’t know that developers can still track themselves through advertising identifiers.
So although you can turn off or reset the advertising identifier before, most users don’t know, the iOS 14 version strengthens user privacy protection by default.
Some people are happy and some are worried. Apple’s adjustment of the advertising identifier setting is a huge blow to the advertising network, and the advertising industry has also protested many times for this reason.
In response to the protests of the advertising industry, Apple has always maintained a relatively strong attitude. The only soft spot is to postpone the default closure of advertising identifiers until next year.
But Apple’s ultimate goal is to definitely turn off the advertising identifier by default, and all applications must be manually authorized by the user before allowing tracking of users.
Although the advertising industry accuses Apple of ignoring their life or death, Apple says it can be creepy to track and sell data across platforms.
These advertising networks all rely on collecting user data and then selling data to push accurate advertising. This practice has been in the online advertising industry for many years.
Apple’s new policy will severely crack down on this behavior. By default, not turning on the advertising identifier will prevent advertising networks from tracking end-users as before.
Some ad networks seem to have decided to confront Apple head-on. These ad networks may use other methods to continue collecting user information for user tracking.
Obviously, continuing to track without the user’s authorization is a violation of the developer’s behavior, and Apple will crack down on this approach.
Apple said that after the new “App Tracking Transparency” rules take effect, all apps must abide by, and if they don’t, they may be forced to be removed.
The company said that large advertising companies understand that they must abide by the rules here, and hope those other advertising companies will also understand that they have no choice but to follow the rules.
It is reported that Apple will adjust the advertising tracking identifier and introduce tracking transparency rules early next year, and all developers must adjust to comply with the rules before that.
Via: The Telegraph