Apple became the manufacturer with the highest sales in Q4 2020
Recently, data analysis company Gartner released the latest research report, which explores the changes in global smartphone sales. Data show that global smartphone sales in the fourth quarter of 2020 have fallen by 5.4% year-on-year compared to the fourth quarter of 2019.
As the mobile phone market becomes increasingly saturated, the total global smartphone sales in 2020 also dropped by 12.5% year-on-year 2019. The largest drop is Huawei, which has suffered product production problems due to US sanctions.
In addition to Huawei, another reason for the decline in global smartphone sales is that people’s consumer spending has become more cautious because of the epidemic.
The top five vendors with the highest sales in Q4 2020 are Apple, Samsung, Xiaomi, OPPO, and Huawei, each accounting for 20.8%, 16.2%, 11.3%, 8.9%, and less than 8.9%. Among them, Samsung and Huawei have dropped significantly, while Apple, Xiaomi, and OPPO have increased their sales year-on-year.
The total number of smartphone sales in Q4 of 2020 was 384,622,300, a significant decrease from 406,638,100 in the same period in 2019. However, Gartner is somewhat different from another well-known data analysis company IDC in terms of data. IDC said that the sales of smartphones in Q4 2020 will increase.
From this data, we can learn an easily overlooked fact, that is, even if Apple provides iPhone with a relatively longer software update for Android, iPhone users still prefer to change to new models.