Apple announces iPod touch will be available while supplies last

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Apple has announced that it will discontinue the production of its classic music player, the iPod touch, and that existing inventory will continue to be sold until it is emptied. The iPod touch is currently the only model in Apple’s iPod line that is still on sale, which means the more than 20-year-old iPod line is coming to an end.

Released on October 23, 2001, the first-generation iPod was the first MP3 player to pack a 1,000-song and 10-hour battery. It uses a micro hard drive with a capacity of 5GB, adopts a white-based color scheme, and is equipped with an IEEE1394 interface. With the iPod, Apple showcased ideas for future products, bringing together unparalleled industrial design, hardware engineering, software development and services.

As an MP3 player, the iPod ended up being a huge success. In order to meet the needs of different users and adapt to future development, Apple has differentiated its iPod product line and has successively launched iPod mini, iPod nano, iPod shuffle and iPod touch, and other iPod products with different positioning, pricing, and functions. The last iPod product was the seventh-generation iPod touch, released on May 28, 2019, with an A10 Fusion chip and a choice of up to 256GB of storage.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

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