Apple adds a new API called “Clips” to iOS 14
In the iOS 14 beta, 9to5mac found that Apple provides a new API called “Clips” that allows users to experience some of the content of the application.
That is, users do not need to download this application completely to use some of the functions provided by them. The specific functions that can be used are determined by the application developer.
At present, there is relatively little news about this feature. It is expected that the company will introduce this feature to developers in detail at the upcoming Apple Global Developers Conference.
Generally, application developers provide QR codes on their websites for users to scan. Users scan QR codes and use browsers to open links to jump to the corresponding websites.
Then the developer can provide the identifier and the universal link in the link, for example, jump directly to the application store or open the application when the user has been installed.
Apple’s new interface will change this situation: the next time you scan the QR code, the developer may no longer need you to download it to provide some services directly.
According to analysis, this interface can provide certain functions by downloading certain resources online, and users can directly use these functions instead of having to completely install the application.
At the same time, after scanning the code, a card interface will pop up for users to use, and developers can place other content on these card interfaces such as guiding user interaction.
Although this feature is not clear at this time, Apple ’s purpose may be to improve the user experience, and perhaps to increase the retention rate of application downloads and installations.
For users, they only need to scan the code to experience some of its functions, without having to download the complete application immediately. If the experience is good, they can decide to download it.
Although it is impossible for developers to force users to jump to the app store to download, it provides certain basic functions for users to experience first, which helps to increase the retention rate.
In addition, if the user has no wireless network connection while using the cellular network, the experience of scanning and loading some resources can also reduce the cost of cellular traffic.